Thursday, 20 November 2014

uses and gratifications

When watching a film the audience have certain needs and desires in which they are to fulfil. For example if you are watching a rom com the audience perhaps will expect to feel a certain emotion; e.g. wish fulfilment, attraction to characters or to feel perhaps melancholy or joyous.

Andrew Tudor noted 'a genre defines a moral and social world'. 

John Fiske 'embody the crucial ideological concerns of the time in which they are popular' 

Rom com

Emotional

Identification with protagonist/love interest 'Brad Pitt is so relatable'


Attraction to characters; 'I wish I  could be with Mila Kunis'

Wish-fulfillment; 'I wish that could happen to me'

Escapism; 'the life I lead is so uneventful'

Physical

Crying- (catharsis) ; The release of built up emotions. can also happen in a song.

Laughter- releases endorphins and makes us feel good.

Tension and release of tension.

Todorov stated that 'narratives are about transformation'  







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